10 Small and Nano Filipino Influencers Who Are Making Waves in the Digital World

All around the world, we’re starting to see a growing trend among the community of small and nano influencers. These influencers have a more intimate and engaged following, which can often lead to higher engagement rates. In the Philippines, nano influencers are becoming increasingly popular as brands recognize the value of authentic, niche content.

In this blog, we’ll explore 10 small and nano Filipino influencers who are shaping various niches such as beauty, lifestyle, wellness, outdoors, and more. These creators may have a smaller following, but they are driving significant engagement and creating a lasting impact in their communities.

Top Filipino Nano Influencers on TikTok 

1. Kvhaboc TrendyShops (@ajohn793)

• Followers: 1,373
• Average Views: 148
• Content Niche: Entertainment, Outdoors, Business, Wellness, Travel
• Popular Hashtags: #fyp, #videoviral, #mom

Kvhaboc TrendyShops is a Filipino nano influencer known for his content across multiple niches including entertainment, wellness, and business. Despite having a relatively small following, he has created a strong, loyal community. His videos about outdoor adventures and business tips have resonated with viewers, making him a trusted source for insightful content. With an emphasis on relatable themes like mom life, his content resonates with a diverse audience.

2. Tin (@ugcbytin)

• Followers: 846
• Average Views: 18,812
• Highest Views: 11,800
• Content Niche: Beauty, Outdoors, Entertainment, Technology, Marketing
• Popular Hashtags: #skincare, #food, #ugc

Tin is a rising star in the beauty and wellness community. Her expertise in skincare routines and product reviews has earned her a dedicated following. Additionally, she dives into food-related content and incorporates user-generated content (UGC), which resonates with her audience. Her average views are impressively high, especially given her follower count, showcasing her ability to connect with her viewers through educational and engaging content.

3. Terdy Robles @terdyrobles

• Followers: 4,995
• Average Views: 937
• Highest Views: 77,600
• Content Niche: Entertainment, Automotive, Outdoors, Sports, Travel
• Popular Hashtags: #fyp, #foryoupage, #minivlog

For fans of automobiles and outdoor adventures, Terdy is a go-to influencer. His videos about automotive products, sports, and travel experiences have garnered him an engaged following. His mini vlogs and relatable outdoor content resonate with his audience, and his highest views reaching over 77,000 showcase his potential for growth. Teddy Robles is an excellent example of how  Filipino Outdoors  influencers in specific niches can capture attention and spark conversations.

4. Philippine Aerial Cinema (@ph_aerial_cinema)

• Followers: 4,130
• Average Views: 2,978.6
• Content Niche: Travel, Technology, Outdoors, Sports, Entertainment
• Popular Hashtags: #fyp, #traveltiktok, #foryou

Phillipline Aerial Cinema is a travel and technology enthusiast who shares captivating content about his adventures. Whether it’s a trip to a hidden gem in the Philippines or an exploration of the latest tech gadgets, his content strikes the perfect balance between lifestyle and discovery. His content is designed to inspire wanderlust while educating his audience on the latest trends in technology. With consistent engagement and high views, this is a prime example of a nano influencer with great potential.

5. Guel (@mgel_brja)

• Followers: 397
• Average Views: 487.8
• Content Niche: Entertainment, Sports, Outdoors, Technology
• Popular Hashtags: #fyp, #CapCut, #fyppppppppppppppppppppppp

Guel, with his unique blend of entertainment, sports, and lifestyle content, offers his followers an engaging experience. From showcasing humorous commentary to funny dance videos , he provides a little bit of everything for her audience. His small but dedicated following reflects her ability to create content that resonates with viewers, and his creative use of CapCut for editing helps him stand out in the competitive influencer space.

6. Aiko (@aiko.ugc)

• Followers: 149
• Average Views: 705
• Highest Views: 375
• Content Niche: Entertainment, Beauty, Outdoors, Wellness, Fashion
• Popular Hashtags: #makeup, #fyp, #foryou

Though her following is relatively small, Aikois a rising star in the beauty and wellness world. Her content spans makeup tutorials, fashion tips, and wellness advice, all tailored for those looking to enhance their beauty and style. Despite her lower follower count, her engagement rates are strong, and her videos often feature helpful tips, which have helped her carve out a niche in the crowded influencer space.

7. Elluh (@elluh.jpg)

• Followers: 133
• Content Niche: Lifestyle, Beauty, Outdoors, Entertainment, Technology
• Popular Hashtags: #fyp, #2024, #CapCut

Elluh.jpg is one of the newer faces in the nano-influencer world but has quickly captured attention with her lifestyle and beauty content. Her videos feature makeup tutorials, beauty routines, and tech reviews, offering a glimpse into her daily life while providing helpful advice. Her creative approach to content, especially in utilizing CapCut to create engaging videos, makes her stand out.

8. Dia (@diabriciaa)

• Followers: 8,271
• Average Views: 541.4
• Content Niche: Beauty, Health, Food, Outdoors, Travel
• Popular Hashtags: #makeup, #lipcombo, #fyp

Dia is a beauty influencer whose content includes makeup tutorials, lip combos, and health-related tips. Her approachable and authentic style has made her a trusted voice in the beauty community, and her expertise in both skincare and makeup has drawn a loyal following. With her engagement levels continuing to rise, she’s poised to make an even bigger impact in the Filipino influencer scene.

9. Raven (@ravengillian)

• Followers: 1,176
• Content Niche: Beauty, Entertainment, Lifestyle, Outdoors, Fashion
• Popular Hashtags: #trending, #skincare, #fyp

Raven is a lifestyle and fashion influencer whose content spans from beauty routines to fashion hauls. Her ability to blend fashion and beauty with elements of daily life and outdoor adventures has earned her a spot among the rising influencers in the Philippines. Whether she’s sharing skincare routines or styling tips, she engages her audience with relatable content that drives high engagement.

10. Dev (@devantiporda)

• Followers: 7.921
• Average Views: 4,334
• Content Niche: Lifestyle, Parenting, Fashion, Relationships
• Popular Hashtags: #fyp, #travel, #shopping

Dev shares a combination of lifestyle, parenting, and fashion content, making her feed an exciting place for viewers interested in all things fashionable, kid-friendly and wanderlust-driven. Whether she’s sharing snippets from her daily life raising a small child, fashion recommendations, or relationship tips, her content is always fresh and engaging. Dev’s relatively high average views and diverse content make her a must-follow nano influencer in the Philippines.

Conclusion

These 10 nano influencers in the Philippines are excellent examples of how individuals with smaller followings can make a big impact in the digital world. They may not have millions of followers, but their ability to connect with niche audiences has allowed them to create meaningful content that resonates with their viewers. From beauty and wellness to outdoor adventures and technology, these influencers are helping shape the future of digital marketing in the Philippines. Brands should continue to recognize the power of nano influencers, as they offer authentic engagement and a unique way to reach highly specific audiences.