11 TikTok Content Ideas to Go Viral in 2025

TikTok continues to be one of the most powerful platforms for content creators and brands alike. Its algorithm, which favors creativity, consistency, and engagement, offers endless opportunities to go viral. However, crafting content that resonates with viewers and stands out on the platform can be challenging. In 2025, certain content formats will gain even more traction as TikTok’s user base grows and diversifies. 

Below, we explore 11 TikTok content format ideas that are poised to go viral in 2025, with a mix of unique and adaptable concepts that anyone—whether an individual creator or a brand—can leverage.

What Goes Viral on TikTok: Analyzing TikTok Videos

Viral content trends on TikTok often evolve rapidly, driven by the platform’s algorithm that rewards creativity and engagement. Analyzing TikTok videos, it’s clear that trends that mix visually compelling elements, such as dual videos or AI-generated content, capture users’ attention by offering fresh, immersive experiences. The success of these trends relies on their ability to spark curiosity and prompt interaction, whether through shares, comments, or participation in challenges. 

Posts that blend storytelling with eye-catching visuals tap into TikTok’s fast-scrolling culture, encouraging users to stop, watch, and engage, making them prime candidates for virality.

Below, we explore 11 TikTok content ideas that are poised to go viral in 2025, with a mix of unique and adaptable concepts that anyone—whether an individual creator or a brand—can leverage.

1. Faceless App or Product Recordings

As the need for privacy and authenticity increases, faceless content is becoming popular on TikTok. Faceless recordings, where you showcase an app or product in action without showing your face, allow the product to take center stage. This type of content can range from simple product demos to in-depth tutorials that focus solely on the features and benefits.

Why it’s effective

• It appeals to viewers who are more interested in the functionality of a product or service rather than the personality behind it.
• It creates a sense of intrigue and allows the product to speak for itself.
• You can use engaging visuals and editing to keep the viewer’s attention without needing a presenter.

How to execute

• Record a screen capture of the app or product in use.
• Use voice overs or text overlays to explain how it works.
• Focus on showcasing the app’s unique features or how it benefits users.

Monitor your faceless account performance and pivot, using Shortimize, the best solution available for analyzing short-form content.

2. Street-Interviews

Street interviews have become a popular trend on TikTok, with creators asking random or staged questions to people on the streets. This type of content thrives on TikTok for its unpredictability and real-time reactions, which make it more relatable and engaging.

Why it’s effective

• It captures raw, authentic moments, which can resonate strongly with viewers.
• It offers variety and the potential for unexpected humor, drama, or emotional moments.
• It’s easy to execute with minimal resources—just a camera and a willingness to approach strangers.

How to execute

• Approach random people on the street or set up an interview with a planned guest.
• Ask thought-provoking or humorous questions that encourage people to share their opinions.
• Edit the footage with quick cuts and dynamic text overlays to highlight key responses or reactions.

3. Faceless Animation

Faceless animation has been gaining traction on TikTok as a creative way to explain concepts, showcase ideas, or tell stories without the need for a personal presence. This format works particularly well for explainer videos, tutorials, or story-based content, such as how a game works or breaking down complex topics like finance or science.

Why it’s effective

• It simplifies complex topics and makes them more digestible.
• Animations can be more eye-catching and engaging than static images or even live-action content.
• It allows the creator to focus purely on the content without needing a face or personality in front of the camera.

How to execute

• Use animation software (like After Effects or even simpler tools like Canva) to create eye-catching visuals.
• Keep your animations short and focused, ensuring the message is clear and engaging.
• Use smooth transitions and creative effects to keep viewers hooked.

An animated video like this, explaining how a game’s mechanics work can grab attention, especially if it’s visually dynamic and paired with a compelling voiceover.

4. Sketches

TikTok’s short-form video format is perfect for comedic sketches, and in 2025, these sketches continue to be one of the most effective ways to gain viral traction. Whether you’re performing alone or with friends, sketches that highlight relatable situations or exaggerate everyday experiences can captivate your audience quickly.

Why it’s effective

• Humor is universally engaging and often leads to high engagement rates (shares, likes, and comments).
• Sketches offer endless creative freedom, allowing creators to experiment with different characters, scenarios, and punchlines.
• They tend to be easily shareable, increasing the chances of going viral.

How to execute

• Write short, punchy scripts that are relatable and humorous.
• Use props, costumes, or visual effects to enhance the sketch and keep it visually interesting.
• Stay concise—TikTok viewers have a short attention span, so get to the point quickly.

5. Slideshows

Slideshows may seem like a simple idea, but when done creatively, they can pack a punch. Whether you’re showing off a series of photos, offering tips, or summarizing important information, slideshows provide an effective way to present content in a clear, digestible format.

Why it’s effective

• Slideshows break down information into bite-sized pieces, making it easier for viewers to absorb.
• The format is flexible and can be adapted for a variety of topics—tips, motivational quotes, step-by-step guides, and more.
• It’s easy to create without needing advanced video-editing skills.

How to execute

• Use apps like Canva or InShot to create visually appealing slides.
• Keep the slides brief and to the point, with text that complements the visuals.
• Use transitions and animations to make the slideshow dynamic.

6. Movie/Video Clips with Text Hook on Top

Taking a scene from a popular movie or video and adding a text hook on top is a powerful way to make content both relatable and engaging. These clips can range from movie quotes to iconic scenes, with a text overlay that connects the content to a wider topic—like motivation, self-improvement, or humor.

Why it’s effective

• Movie clips are often familiar, which makes them instantly recognizable and relatable to a wide audience.
• The addition of a text hook draws viewers in by creating a context or new meaning for the scene.
• The format is highly adaptable, whether you’re creating motivational content or adding humor to a dramatic moment.

How to execute

• Find iconic scenes or quotes from movies or viral videos.
• Add a text overlay that provides context or a personal take on the clip.
• Edit the video to highlight the most impactful moments.

Example: A clip from The Pursuit of Happyness with the text “When life gets tough, remember: You’re tougher” could become viral with the right motivational twist.

7. Product “In Action” Videos

Product demos that show an item in action are highly effective in 2025. A good example is this video, showing how an AI tool takes notes during a lecture. These types of videos are less about the creator’s face and more about showing the product’s real-world applications.

Viewers enjoy these videos because they demonstrate how a product can solve a specific problem or enhance an activity. This type of content also helps to build trust, as it provides a hands-on look at the functionality of the product. Whether it’s tech, beauty, or lifestyle products, showing the product “in action” can quickly gain traction and go viral.

8. Storytime in Text + B-roll Footage

Another growing trend for 2025 is the combination of storytime narration in text format with b-roll footage. In these videos, creators tell a story using on-screen text while showing relevant b-roll footage (e.g., scenic shots, activities, or relevant visual elements). These videos are faceless and provide a more subtle, cinematic feel compared to traditional talking head storytimes.

The power of this content lies in its ability to draw viewers in with compelling, personal, or dramatic stories while using visuals to enhance the narrative. It’s a format that’s ideal for creators who want to share personal experiences, anecdotes, or even fictional stories in a more visually immersive way.

9. AI Actors and AI Influencers

AI-generated content is quickly becoming a trend. AI actors are digital avatars created with AI video tools, used to promote brands or products. Rather than relying on real influencers, brands can use AI influencers to represent their image, offering a futuristic and innovative feel to their campaigns.

How to do it: Use AI software (such as Synthesia or Reface) to create an avatar or digital influencer that communicates your message. Keep the tone engaging and relevant to your audience, while using AI tools to generate hyper-realistic, engaging content.

10. AI-Generated Animation

Looking ahead, AI animations on TikTok are likely to evolve even further. As technology improves, expect even more sophisticated AI tools that can create highly realistic animations and interactive experiences.

Why it’s effective

Speed: AI generates high-quality animations quickly, allowing creators to stay on top of viral trends.

Creativity: The technology enables creators to experiment with surreal and imaginative visuals that would be difficult or time-consuming to achieve manually.

Engagement: AI animations often evoke curiosity and awe, driving high engagement and shares on TikTok’s algorithm-driven platform.

How to Execute

To create AI animations for TikTok in 2025, users typically use AI tools like MidJourney or Runway, which allow for the generation of animated visuals from simple prompts or even static images.

11. Dual Videos

In 2024, the “Dual Video” trend took TikTok by storm, where creators run two videos simultaneously on the screen, often side by side or in a split-screen format. This style is used to create interesting contrasts, storytelling effects, or even just to highlight two different perspectives on the same theme.

Why It’s Effective

• The dual format immediately draws attention, as the audience is visually challenged to process two streams of content at once. 
• It allows creators to showcase two sides of a story, compare contrasting ideas, or add complexity to the narrative. 
• The trend pushes creators to think outside the box, experimenting with simultaneous narratives or visuals, keeping content fresh and engaging.

How to Execute

Use video editing apps like Adobe Premiere Pro, Final Cut Pro, or even mobile apps like CapCut, which allow for multi-layer editing. These apps enable you to sync two videos side by side or overlapping in creative ways.

The key is synchronizing both videos—whether they’re contrasting each other in content, or showcasing a progression.