136M views in 260 days on TikTok to reach #1 on the AppStore

When it comes to leveraging TikTok for rapid growth, the team behind the consumer app “Humans Anonymous” has truly mastered the art. In just 260 days, they were able to amass an astounding 135,937,113 views across 7 different TikTok accounts – each dedicated to a specific vertical or niche within their app.

But this wasn’t just a case of posting a few viral videos and getting lucky. No, the Humans Anonymous team executed a meticulously planned, data-driven growth strategy that propelled them to the #1 spot on the App Store on launch day. Let’s dive into the details.

The Humans Anonymous TikTok Strategy

The core of the Humans Anonymous TikTok strategy was to create separate accounts for different verticals within their app, including:

– @adhdanon (68,609,892 views)

– @breakupsanonymous (25,653,343 views) 

– @anxietyanon_ (2,649,682 views)

– @moms_anon (11,124,649 views)

– @foundersanon (16,811,376 views)

– @nursesanon (2,359,008 views)

– @teachers_anonymous (8,729,163 views)

Each of these faceless, niche-specific accounts followed a similar content formula:

1. They used Minecraft parkour gameplay as the b-roll footage, capitalizing on a trending visual style.

2. On top of that, they added automated voiceovers narrating stories and posts pulled directly from relevant subreddits.

The genius part? These subreddit posts had already been “vetted” by the community as engaging and shareable content. By recycling this high-quality user-generated material, the Humans Anonymous team was able to create a steady stream of videos that resonated with their target audiences.

The Staggering Results

The numbers speak for themselves. At the height of their TikTok blitz, the Humans Anonymous team was posting a whopping 17 videos per day, across all 7 accounts.

Their top two accounts – @adhdanon and @breakupsanonymous – were pulling in a combined 250,000 views daily. And in total, the 7 accounts amassed 135,937,113 views in just 260 days.

Even the “underperforming” accounts were racking up impressive engagement, with the @adhdanon profile alone generating 39 videos over 1 million views (a 5% viral rate).

The key to their success? Relentless optimization and iterative testing. After just 3 months, they shut down any accounts that weren’t performing exceptionally well, doubling down on the top 2-3 profiles.

Driving Pre-Launch Hype

But the Humans Anonymous team wasn’t just focused on vanity metrics. Their TikTok strategy was closely tied to a larger goal: building up a massive pre-order waitlist to propel their app to the top of the charts on launch day.

Each video prominently featured a call-to-action, driving viewers to the app’s waitlist sign-up in the bio. And by meticulously tracking the performance of each account using custom UTM parameters, they were able to determine which verticals were driving the highest-intent leads.

This laser-focused approach, combined with the sheer volume of TikTok views and engagements, helped Humans Anonymous achieve their goal of launching as the #1 app in the Health category.

Lessons for Your Brand or Startup

While the scale and execution of the Humans Anonymous TikTok strategy is impressive, there are valuable lessons here for any brand or startup looking to supercharge their growth:

Niche Down and Dominate

Creating separate, vertical-specific accounts allows you to hyper-target your content and messaging, driving greater relevance and engagement.

Leverage User-Generated Content

Repurposing high-performing content from online communities can be a powerful and cost-effective way to fuel your TikTok presence.

Optimize Ruthlessly

Don’t be afraid to shut down underperforming accounts and double down on your winners. Continuous testing and refinement is key.

Tie it to Broader Goals

Use your TikTok strategy as a way to build momentum and drive pre-launch hype for your product or service.