Best Tools To Analyze Instagram Reels In Bulk For Agencies

Since its launch in 2020, Reels has quickly grown into one of the most powerful features on Instagram, enabling users to share short, engaging videos that can reach large audiences. 

Video is the leading content strategy, surpassing blogs and infographics in popularity. It has influenced purchasing decisions for 82% of consumers.

For agencies managing numerous client accounts, analyzing Instagram Reels in bulk is crucial for tracking performance, understanding audience engagement, and optimizing content strategies. However, the sheer volume of content on Instagram makes bulk analysis challenging if you don’t have the right tools.

In this blog, we will explore the importance of analyzing Instagram Reels at scale, the key metrics agencies need to track, and the best tools for managing and analyzing Instagram Reels for multiple accounts efficiently.

Don’t know where to start? Have a look into the top social media scheduling tools for brands and businesses.

The Importance of Analyzing Instagram Reels in Bulk

For agencies handling multiple Instagram accounts, especially 50 or more, staying on top of all the data from Instagram Reels is crucial for optimizing content strategy and ensuring that each client’s social media presence is maximized. 

Analyzing Instagram Reels can provide valuable insights into what content is resonating with audiences, where improvements are needed, and how different accounts are performing in comparison to each other.

Content Optimization

Instagram Reels, like other types of content on the platform, have the potential to reach new audiences. By analyzing data across multiple accounts, agencies can identify patterns and trends that can guide content creation and optimization.

Audience Engagement

Tracking the engagement on Instagram Reels, such as likes, comments, shares, and saves, provides insights into how well a brand’s message is connecting with viewers. It helps agencies identify what type of content drives the most engagement and adjust strategies accordingly.

Performance Benchmarking

With bulk analysis, agencies can compare the performance of Instagram Reels across different accounts to see which strategies work best. This comparison allows agencies to set benchmarks and identify best practices that can be applied across clients’ accounts.

Time Efficiency

Managing 50+ accounts requires significant time and resources. Analyzing Instagram Reels in bulk allows agencies to gain insights in a fraction of the time it would take to manually assess each account, thus improving productivity.

Key Metrics to Track for Instagram Reels Analysis

When analyzing Instagram Reels in bulk, there are several key performance indicators (KPIs) that agencies should monitor. These metrics help determine whether content is performing well and where improvements can be made:

View Count: The number of views a Reel receives is a basic but important metric that shows how far the content has reached. High view counts indicate that the video is engaging or being featured in the Explore feed.

Engagement Rate: Engagement rate measures how interactive users are with the content, including likes, comments, shares, and saves. The higher the engagement, the more likely the content is resonating with the audience.

Likes and Shares: Likes indicate general approval of the content, while shares show that viewers find the content compelling enough to share with others. Shares are a strong indicator of content virality.

Comments: Monitoring comments allows agencies to understand audience sentiment and feedback, which can help refine messaging and identify trends in consumer behavior.

Saves: Saves reflect how many users found the content valuable enough to save for later, which indicates a deeper level of interest. This metric is especially important for brands looking to build long-term engagement.

Completion Rate: The completion rate is the percentage of viewers who watched the Reel from start to finish. A high completion rate typically means the content is engaging and holds viewers’ attention.

Hashtag Performance: Analyzing which hashtags generate the most engagement or views can help agencies refine their strategy for each account, ensuring content reaches its intended audience.

Growth in Followers: Tracking how Instagram Reels contribute to follower growth across different accounts can highlight the effectiveness of content in attracting new followers.

If you’re unsure which platform you should be investing in, check out TikTok Vs Instagram: Which platform is better for building your brand?

Tools for Analyzing Instagram Reels in Bulk

Managing and analyzing Instagram Reels across multiple accounts is a formidable task, but using the right tools can streamline the process. These tools enable agencies to monitor and analyze multiple accounts from one dashboard, extract valuable data, and create actionable insights.

1. Shortimize

Shortimize specializes in Instagram Reels and TikTok analytics, offering detailed insights into Instagram Reels performance. It is particularly well-suited for agencies managing multiple accounts.

Key Features for Instagram Reels:

• Advanced Instagram Reels analytics: Get detailed reports on reach, engagement, and growth.
• Multi-account management: Monitor and compare performance across various accounts.
• Performance comparison: Benchmark each Instagram account’s Reels performance against each other.
• Customizable reports: Generate client-ready reports with the data most relevant to your clients.

Why It’s Great for Agencies: Shortimize’s Instagram-specific features make it a go-to tool for agencies looking to dig deeper into Reels metrics. It allows for in-depth analysis and comparison of multiple accounts, making it perfect for bulk analysis.

2. Sprout Social

 Sprout Social is a social media management and analytics tool that allows agencies to monitor, schedule, and analyze content across multiple accounts. Sprout Social supports Instagram Reels analysis, providing in-depth insights into engagement, reach, and performance metrics.

Key Features for Instagram Reels:

• Multi-account management: Track performance across 50+ Instagram accounts.
• Customizable reporting: Tailor reports based on specific KPIs and present them to clients.
• Hashtag tracking: Measure hashtag performance and identify trending hashtags.
• Content performance analysis: View metrics such as likes, shares, comments, saves, and video views in one place.
• Team collaboration: Share insights and reports across teams to ensure consistent strategy execution.

Why It’s Great for Agencies: Sprout Social simplifies bulk social media monitoring, making it easy for agencies to analyze Instagram Reels across multiple accounts efficiently and identify strategies that work across clients.

3. Hootsuite

 Hootsuite is another leading social media management tool that allows bulk scheduling and analytics. It integrates with Instagram to offer a range of insights, including performance analysis of Instagram Reels.

Key Features for Instagram Reels:

• Bulk scheduling: Schedule Instagram Reels for multiple accounts in advance.
• Engagement metrics: Track likes, comments, and shares to gauge engagement.
• Analytics dashboard: Visualize data and identify trends across multiple Instagram accounts.
• Competitor analysis: Monitor competitor activity to ensure a competitive edge.

Why It’s Great for Agencies: Hootsuite’s intuitive interface makes it easy to manage a number of Instagram accounts simultaneously, while its comprehensive analytics features help agencies understand Reels’ performance and adjust strategies in real-time.

4. Socialbakers

 Socialbakers offers an AI-powered social media management tool with robust Instagram analytics capabilities, including tracking Instagram Reels performance across multiple accounts.

Key Features for Instagram Reels:

• AI-driven insights: Leverage AI to uncover trends and identify top-performing content.
• Reels-specific analytics: Track Reels’ views, engagement, and performance over time.
• Multi-account tracking: Monitor multiple Instagram accounts and manage all Reels content from a single dashboard.
• Audience insights: Understand your audience’s behavior, engagement patterns, and demographics.

Why It’s Great for Agencies: Socialbakers’ AI-powered platform delivers intelligent insights, which is especially useful for agencies managing large volumes of accounts. It enables you to track and analyze Instagram Reels performance with ease, driving better decision-making for clients.

5. Agorapulse

 Agorapulse is a social media management and analytics tool with a strong emphasis on Instagram Reels analysis. It offers agencies the ability to manage and measure content performance for multiple accounts.

Key Features for Instagram Reels:

• Cross-account management: Monitor 50+ Instagram accounts in one platform.
• Engagement analysis: Measure likes, shares, comments, and saves for Reels content.
• Custom reporting: Create detailed reports on Instagram Reels performance tailored to client needs.
• Content performance tracking: Analyze the impact of each Reel on follower growth and brand awareness.

Why It’s Great for Agencies: Agorapulse is an excellent option for agencies with a focus on performance analysis. It provides deep insights into Instagram Reels and simplifies the process of managing multiple accounts with its streamlined reporting features.

Summary

Managing and analyzing Instagram Reels across multiple accounts can seem like a daunting task, but with the right tools, agencies can track and optimize their clients’ Instagram content efficiently. By leveraging third-party Reels analysis tools, agencies can ensure that their content is optimized, helping clients increase engagement, grow their following, and make data-driven decisions to improve their social media strategies.