Flamingo Cards’ $80K/Month TikTok Marketing Strategy

Ever wondered how a simple trivia app can rake in over $80,000 a month? 

That’s Flamingo Cards. 

In this post, we’ll break down their incredible growth strategy that’s generated over 671 million views across platforms. 

Get ready to learn how they’ve cracked the code to viral content and app success!

The Flamingo Cards Phenomenon

First things first, let’s talk about what Flamingo Cards actually are. 

Ranked #29 in the Trivia category on the App Store, this app offers categorized decks of deep, couple, and gossip questions. 

Simple concept, right? But their distribution strategy is where things get wild.

The Numbers Don’t Lie

• Monthly Revenue: Over $80,000
• Total Views: 671,171,933
• Content Posted: 6,535 slideshows
• Timeframe: 365 days
• Posting Frequency: Some accounts post 7 times a day!

Now that’s what we call content consistency!

The TikTok Takeover

The Main Account: @flamingo.cards

It all started 577 days ago when Flamingo Cards launched their main TikTok account, @flamingo.cards. Since then, they’ve:

• Amassed over 500 million views
• Achieved a median of 150K views per post
• Maintained an impressive 8% viral rate

https://www.tiktok.com/@flamingo.cards/photo/7241425465481776427

But they didn’t stop there. About 350 days ago, they kicked their strategy into high gear.

Scaling Up: @underthesamecloud and @mingo.me

Flamingo Cards created two additional TikTok accounts:

1. @underthesamecloud
2. @mingo.me

On each of these accounts, they:

• Posted 2,500 times
• Averaged around 7 posts per day
• Achieved a 3% viral rate
• Maintained a 10% high-performing rate

Let’s break down the numbers for each account:

@underthesamecloud (355 days of content)

• Total videos: 2,300
• Total views: 39,818,261
• Most viewed video: 2.6M views
• 67 videos with 50k median views (3% viral rate)
• 234 videos with 10x median views (10% high-performing rate)

@mingo.me

• Total videos: 2,500
• Total views: 43,468,581
• Most viewed video: 4.4M views
• 51 videos with 50x median views (2% viral rate)
• 158 videos with 10x median views (6% high-performing rate)

The Secret Sauce: Content Strategy

So, what’s the magic behind these mind-blowing numbers? It’s all about their content strategy:

1. Slideshow Format: Each post consists of 6 card screenshots in a slideshow.
2. Tailored Graphics: Different graphics for each account to maintain brand identity.
3. Bulk Production: The simplicity allows for mass content creation.
4. Consistent Posting: They stick to their 7-posts-a-day schedule religiously.

This strategy allows them to create content in bulk and schedule posts for consistent daily uploads. It’s a perfect blend of quantity and quality!

Expanding to Instagram Reels

As if dominating TikTok wasn’t enough, Flamingo Cards set their sights on Instagram Reels 7 months ago. They’re crushing it there too!

The Instagram Takeover

Since there are no slideshows on Reels, they cleverly adapted their content into video format. You can check out their Reels content on two accounts:

1. @flamingo.talks
2. @flamingocardsreels

Let’s look at the numbers:

@flamingo.talks (20 weeks of content)

• Total views: 34,561,800
• Total videos: 273
• Median views: 40k per video

@flamingocardsreels (37 weeks of content)

• Total views: 26,736,000
• Total videos: 480
• Median views: 20.5k per video

Key Takeaways from Flamingo Cards’ Strategy

1. Find a Winning Format: Flamingo Cards nailed it with their slideshow format on TikTok and adapted it for Reels.
2. Consistency is King: Posting 7 times a day across multiple accounts keeps their content fresh and engaging.
3. Scale Strategically: They didn’t just stick to one account. They created multiple accounts to maximize reach.
4. Adapt to Platforms: When moving to Reels, they tweaked their format to fit the platform’s strengths.
5. Keep it Simple: Their content is easy to produce in bulk, allowing for consistent high-volume posting.
6. Cross-Platform Domination: They started on TikTok and successfully scaled to Instagram Reels.
7. Quality and Quantity: While they post frequently, they maintain a good viral and high-performing rate.

Applying Flamingo Cards’ Strategy to Your App

Here are some actionable steps:

1. Identify Your Core Content: What’s the essence of your app that can be easily shared?
2. Create a Template: Design a content template that’s easy to replicate but still engaging.
3. Set Up Multiple Accounts: Consider creating niche-specific accounts to broaden your reach.
4. Commit to Consistency: Decide on a posting schedule and stick to it religiously.
5. Track Your Performance: Keep an eye on your viral and high-performing rates to refine your strategy.
6. Expand to Other Platforms: Once you’ve mastered one platform, adapt your strategy for others.
7. Outsource Wisely: With a solid template, you can easily outsource content creation to scale faster.

Wrapping Up

Flamingo Cards’ success story is a testament to the power of a well-executed social media strategy. They’ve shown that with the right content format, consistency, and cross-platform approach, even a simple trivia app can become a revenue-generating machine.

Remember, it’s not just about creating content—it’s about creating the right content, consistently, across multiple platforms. Find your winning formula & scale it up!