From Zero to $80K MRR in 75 Days: How Rayz AI Mastered TikTok Marketing

Rayz AI, an AI tanning app, went from launch to generating $80,000 in Monthly Recurring Revenue (MRR) in just 75 days. They achieved over 40 million views on TikTok without showcasing a single team member’s face.

Let’s explore how they did it and what we can learn from their strategy.

The Impressive Numbers

Before we get into their approach, here are the standout figures:

• 40+ million views on TikTok
• $80,000 MRR in 75 days
• Multiple viral TikTok accounts driving traffic

These achievements are significant, especially for a new app in a competitive market.

The Faceless TikTok Strategy

Rayz AI employed a unique marketing tactic on TikTok that didn’t rely on personal branding or influencers. Here’s how they executed it:

1. Sourcing Trending Content: They scrolled through TikTok profiles to find popular videos featuring attractive, tanned individuals—ideal for promoting a tanning app.
2. Editing the Clips: Downloaded these videos, resized them, and cut them into precise 2.5-second frames suitable for TikTok’s fast-paced feed.
3. Adding Engaging Hooks: Incorporated compelling point-of-view (POV) captions to immediately grab viewers’ attention.
4. Rebranding for Rayz AI: Repurposed the content to highlight Rayz AI’s features, effectively promoting the app without creating original footage.

This method allowed them to produce a large volume of engaging content quickly and efficiently. If you are looking to implement one of these yourself, read the ultimate guide to creating and executing a faceless content strategy.

Multi-Channel TikTok Presence

@rachel.mossssy

We all need to stop tanning ASAP 🤬 #sundamage #uvdamage #sunprotection #sunscreen #suncare #skinage #skintest #tan #freckles

♬ original sound – Tiny Delights co.

Instead of relying on a single TikTok account, Rayz AI expanded their reach by managing several accounts. This strategy amplified their visibility and increased the likelihood of their content going viral. Some of their accounts include:

• @rachel.mossssy
  • Views: Over 21 million
  • Median views per video: 572,000
• @j3ss1caspam
  • Views: Over 7 million
  • Mean views per video: 520,000
• @charl111111e
  • Views: Over 11 million
  • Median views per video: 175,000

Notably, the account @charl111111e initially promoted Rayz AI, then shifted to promoting their next apps, Demure and One Minute for God. This demonstrates how they leveraged existing channels to promote multiple apps efficiently.

Adapting a Proven Content Format

Rayz AI took inspiration from the successful TikTok strategy used by the Locket App:

• Quick POV Shots: Starting with a 3-second clip that immediately hooks the viewer.
• App Demonstration: Following up with a screen recording showcasing the app in action.

This format is effective because it’s concise, engaging, and highlights the app’s value quickly.

Rapid App Development and Launch

Rayz AI didn’t stop after their initial success. They became an app-launching powerhouse, releasing new apps to capitalize on emerging trends:

• July 2023: Launched Rayz AI, focusing on AI tanning features.
• August 20, 2023: Introduced Demure, a female-oriented version of LooksMax.
• September 1, 2023: Released One Minute for God, targeting the #ChristianTok niche on TikTok.

They utilized the same TikTok accounts to promote these new apps, demonstrating incredible speed and efficiency in launching and marketing their products.

Why Their Strategy Worked

Several factors contributed to Rayz AI’s rapid success:

Mastery of TikTok’s Algorithm

They understood how to create content that resonates with TikTok users and the platform’s algorithm. By using trending visuals and engaging hooks, they maximized their chances of going viral.

Check out the top 10 most powerful hooks to use on TikTok in 2024.

Leveraging Existing Channels

By reusing their TikTok accounts to promote multiple apps, they saved time and resources while maintaining a consistent audience.

Capitalizing on Trends

Launching apps that aligned with current interests and niches ensured immediate relevance and appeal.

Focus on Growth Over Retention

They prioritized rapid user acquisition over long-term retention, allowing them to scale quickly.

The Role of Retention in Their Strategy

In this fast-paced approach, retention wasn’t a primary concern. The focus was on getting as many downloads as possible in a short time frame. This strategy works well for single-feature apps where the goal is quick monetization.

Similar Success Stories: Cal AI’s Achievement

Rayz AI isn’t alone in using this strategy effectively. Zach from Cal AI reached $400,000 MRR using a similar approach and is already working on another app. This underscores the scalability and effectiveness of this marketing method.

How You Can Apply These Strategies

If you’re looking to grow your own app or business, consider these steps:

1. Repurpose Existing Content

You don’t always need to create new content from scratch. Find trending material that resonates with your target audience and adapt it to promote your product.

2. Understand the Platform

Learn how TikTok works, including its algorithm and user behavior. This knowledge can significantly improve your content’s performance.

3. Act Quickly

Speed matters. If you have an idea, move fast to develop and launch it. Being first can give you a significant advantage.

4. Utilize Existing Channels

If you have successful social media accounts, consider using them to promote new products or services, just like Rayz AI did.

5. Prioritize User Acquisition

Focus on getting users first. You can develop retention strategies after achieving significant growth.

The Changing Landscape of App Marketing

The success of Rayz AI highlights a shift in effective app marketing strategies:

• Adaptability: Being flexible and willing to try new methods can lead to significant gains.
• Efficiency: Smart use of resources, like repurposing content and leveraging existing channels, can yield high returns without massive investment.
• Speed: The ability to act quickly on trends sets you apart from competitors.

Conclusion

Rayz AI’s journey from zero to $80K MRR in 75 days shows the power of innovative marketing strategies and extremely quick execution. By understanding their platform and audience, and by efficiently reusing resources, they achieved rapid growth that many aspire to.

If you’re looking to make an impact in the app industry, consider adopting some of Rayz AI’s strategies. Focus on understanding your platform, act quickly, and don’t hesitate to try unconventional methods.

If you want to see another example of rapid growth through TikTok content that went viral, read about how Color Analysis AI rode a trend to reach $40K MRR.