How Wondershare’s 18 TikTok Accounts Achieved 117.9M Views

When it comes to innovative social media marketing strategies, the team at Wondershare, a prominent prosumer software company, is really setting the bar high. Their approach to leveraging TikTok as a growth channel is something any B2B or SaaS brand should pay attention to.

Wondershare’s Multi-Account TikTok Domination

Wondershare currently operates a staggering 18 TikTok accounts – one for each of their individual software products. And the results speak for themselves: they’ve amassed a total of 117.9 million views on the platform.

The secret to their success? A laser-focused strategy of creating tutorial-style content that highlights the use cases and capabilities of their various software offerings.

Let’s take a closer look at a few of their standout TikTok accounts:

Filmora

Filmora’s main TikTok account has over 1,000 videos, with 10% of them generating between 18,000 and 100,000 views. The content is purely educational, diving deep into the different features and use cases of their video editing software.

This approach may not generate viral home runs, but it ensures a steady flow of well-performing videos that serve as an evergreen conversion channel – much like a strong SEO strategy..

Interestingly, Filmora has also replicated this successful format across language-specific accounts, each with its own content creator putting their own spin on the tutorials.

Recoverit

Another high-performing Wondershare account is Recoverit, their data recovery software. Here, they alternate between “how-to” videos and other tech-focused content, staying within their niche while diversifying the types of videos they produce.

This strategy has earned them 17 million views, with many individual videos performing exceptionally well.

Dr.Fone

Perhaps Wondershare’s most impressive TikTok account is Dr.Fone, which focuses on smartphone tips and hacks. With a median view count of 24,000 and 9 videos surpassing 1 million views, it’s their best-performing profile.

What sets the Dr.Fone account apart is its soothing, aesthetic approach, featuring only hand movements interacting with a smartphone. This “faceless influencer” strategy helps build brand recognition and trust, without relying on a specific individual.

Scaling the TikTok Growth Model

Wondershare’s multi-account Tfiji strategy doesn’t stop at just a few flagship profiles. They’ve replicated this model across 18 different accounts, each dedicated to a specific software product.

From FamiSafe (5.5 million views) to PDFElement (5.2 million views), Uniconverter (1 million views), and beyond, the Wondershare team has demonstrated an impressive ability to scale their TikTok presence.

And it’s not just about volume – the individual accounts maintain high-performing metrics, with many videos crossing the 1 million view threshold.

Lessons for Your Prosumer Software Brand

If you’re running a B2B or prosumer software company, Wondershare’s TikTok playbook offers some valuable insights:

Embrace the Tutorial Format

Educational, use-case-driven content can be an effective way to build an engaged audience and drive conversions, even without viral hits.

Scale Horizontally

Replicating your successful TikTok strategy across multiple, product-specific accounts allows you to dominate your niche and reach a wider audience.

Experiment with Formats

The “Phone-to-Phone App Showcase” approach used by Dr.Fone demonstrates the value of testing different creative formats to find what resonates best with your audience.

Wondershare’s TikTok success is a testament to the power of persistence, creativity, and a data-driven approach to social media marketing. By following their lead, you too can unlock new growth opportunities for your prosumer software brand.