NSFW App $40K MRR TikTok And Reels Growth Strategy

This adult-oriented app is raking in $40,000 in monthly recurring revenue (MRR).

That’s Scratch Adventure, the erotic couples’ game. In this post, we’ll break down their incredible growth strategy that’s generated over 450 million views across platforms. You’ll learn how they’ve cracked the code to viral content and app success!

The Scratch Adventure Phenomenon

First, let’s talk about what Scratch Adventure actually is.

Ranked #25 in the Entertainment category worldwide on the App Store, this app offers erotic games for couples. Simple concept, right? But their distribution strategy is where things get wild.

The Numbers Don’t Lie

• Monthly Revenue: $40,000 MRR
• Monthly Downloads: 70,000
• Total Views: 450,000,000+ across TikTok and Instagram Reels
• App Store Ranking: #25 in Entertainment worldwide

That’s a solid success.

The TikTok Takeover

Experimentation to Viral Success

Scratch Adventure’s path to TikTok fame wasn’t straightforward. They experimented with multiple accounts before finding their groove:

1. @scratch_adventure (failed)
2. @scratch_adventuree (failed)
3. @scratch_adventureee (success!)

The winning account, @scratch_adventureee, achieved impressive results:

• Total views: 81 million
• Videos posted: 717
• Viral rate: 3%
• Median views for viral videos: 113,000

But they didn’t stop there. Scratch Adventure took experimentation to the next level.

Scaling Up: Multiple Branded Accounts

In a bold move, Scratch Adventure created around 125 branded accounts. Of these, 55 actively posted videos, but only 6 gained significant traction. Here’s a breakdown of the top performers:

1. @scratch_adventure_fm
   • Total views: 29 million
   • Videos posted: 314
   • Max views on a single video: 15 million
2. @scratchadventuremexico
   • Total views: 17 million
3. @scratch_adventure_uukk
   • Total views: 5 million
   • Videos posted: 99
   • Max views on a single video: 2.5 million
   • Viral rate: 5%
4. @scratch_adventure_ff (French account)
   • Total views: 4 million
   • Videos posted: 223
   • Viral rate: 3%
   • Max views on a single video: 1.5 million
5. @scratch_adventure_pl (Polish account)
   • Total views: 1 million
   • Videos posted: 75
   • Max views on a single video: 125,000
   • Viral rate: 7%

The Secret Sauce

So, what’s the magic behind these mind-blowing numbers. It’s all about their content strategy:

1. Teaser Format: Videos typically feature a suggestive scene for about 2 seconds, followed by a point-of-view (POV) hook.
2. Keep It Clean: No explicit content is shown, just enough to pique viewer interest.
3. App Showcase: The video then cuts to the app, showing a partial scratch-off game.
4. Leave Them Wanting More: The content is designed to intrigue viewers without fully satisfying their curiosity.

This strategy allows them to create engaging content that drives app downloads without crossing platform guidelines.

Expanding to Instagram Reels

The Instagram Takeover

Their main Instagram account, @scratch_adventure, has achieved remarkable success:

• Total views: 250 million and counting
• Posting frequency: 3-6 Reels per day

It’s worth noting that their Instagram content tends to be more risqué than what’s posted on TikTok, so viewer discretion is advised.

Key Takeaways from Scratch Adventure’s Strategy

1. Persistence Pays Off: They didn’t give up after initial failures, experimenting until they found a winning formula.
2. Diversify Your Presence: Multiple accounts across different countries helped broaden their reach.
3. Adapt to Platform Norms: They tailored content to fit each platform’s guidelines and audience expectations.
4. Consistency is Key: Regular posting (3-6 times daily on Instagram) keeps their content fresh and engaging.
5. Tease, Don’t Tell: Their content strategy revolves around piquing curiosity without giving everything away.
6. Localization Matters: Accounts for specific countries (Mexico, Poland, France) helped tap into local markets.

Applying Scratch Adventure’s Strategy to Your App

Here are some actionable steps:

1. Identify Your Hook: What’s the most intriguing aspect of your app that can be showcased in 2-3 seconds?
2. Create a Content Template: Design a video format that’s easy to replicate but still engaging.
3. Experiment with Multiple Accounts: Don’t put all your eggs in one basket. Try different approaches and accounts.
4. Localize Your Content: Consider creating country-specific accounts to tap into different markets.
5. Stay Platform-Aware: Be ready to pivot your strategy based on platform changes or restrictions.
6. Maintain High Frequency: Consistent, frequent posting is key to building and maintaining an audience.
7. Track Performance Metrics: Keep an eye on your viral rates and adjust your strategy accordingly.

Wrapping Up

Scratch Adventure’s success story is a testament to the power of persistence, experimentation, and a well-executed TikTok/Reels strategy. 

They’ve shown that with the right content format, consistency, and multi-platform approach, even a NSFW niche app can become a revenue-generating machine.