The Secret Sauce Behind AI Study Apps Marketing Strategy On TikTok

AI study tools are spawning everywhere right now, and the best of them are culminating millions of views on TikTok. 

With millions of views, these tools are capturing the attention of the student audience of TikTok. It’s one of the most competitive categories today as the barrier to entry to make a good essay writing tool wrapping the OpenAI or Anthropic API is low.

So let’s jump into the strategies that five of the top AI study apps are using to smash those TikTok views.

AnswersAI: The Classroom King

Imagine racking up 150 million views with a single format. 

That’s AnswersAI for you. 

@answersai.com

They have a crazy viral rate of 7%, with their top video hitting 22 million views. 

A straightforward but effective format: recording over the shoulder in a classroom setting, to show what the student in front is doing on his laptop. And obviously… he’s using AnswersAI.

Popular hooks:

• “Future engineers <3 <3”
• “Freshman in college right now”
• “This kid living in 2099”
• “Your professor has no idea”

These relatable scenarios resonate with students, making AnswersAI’s content go viral over and over again. It’s a strategy that continues to work today, especially with the school year approaching.

JotBot: The Series Master

JotBot knows the power of a good series. 

@my.jotbot

Across their five accounts, they’ve amassed over 33 million views with this series. Their genius hook is “I made a website called…”, and followed by a variation of “I have an essay due at midnight that I really don’t want to do . com…” 

This catchy hook, and the following sequence of the video loops perfectly, making viewers watch again and again. Genius move by JotBot. And they figured how the rinse & repeat the concept to squeeze every inch of virality out of it.

Account breakdown:

• tt@jotbot.official: 6.4M views
• tt@my.jotbot: 3.9M views
• tt@jotbotofficial: 1M views
• tt@jotbotai: 20M views
• tt@myjotbot.com: 2.2M views

They’re proving that a good series can make a huge difference.

Cramly: The Urgency Creator

Cramly is killing it with 194 million views and a 20% viral rate. They’re one of my favourite accounts in this niche.

@cramly.ai

Their most popular video alone has 26 million views. 

They use hooks like “essay due tomorrow” and “doing an essay last minute” to create a sense of urgency.

Another favorite of theirs is “Stop using ChatGPT…”, which appeals to students looking for better alternatives to ChatGPT. And alternatives that are likely not spotted by anti-AI detectors.

Dedicated influencer accounts:

• https://www.tiktok.com/cramly_alexandra
• https://www.tiktok.com/cramly_anj
• https://www.tiktok.com/cramlybeth

Cramly’s strategy is all about replicating what works. Again, like the previous ones, by turning winning hooks into series, they keep their momentum going strong. 

Watch their videos, they’re a great source of inspiration.

KipperAI: The Faceless Format

With a 5% viral rate and 20 million views, KipperAI uses a faceless format that’s easy to produce in bulk. They film over the shoulder in a classroom, similar to AnswersAI, and mix in hooks about being a better alternative to ChatGPT.

@kipper.ai

This simple, repeatable format allows them to consistently produce viral content, with one out of every ten videos outperforming the rest.

PlumeAI: The Alternative Pitch

PlumeAI, a French app, has mastered the “Stop Using Word” hook. 

@plume_ai.com

Their faceless videos feature double hooks with text on the screen pitching their app. This aggressive “alternative to” format works remarkably well, earning them 14 million views and counting.

A competitive niche

Growing AI study tools on TikTok is complex, but with the right strategy, it’s possible to achieve incredible success. Whether it’s through creating urgency, using a faceless format, or leveraging a strong series, these tools have shown that there’s a winning formula out there. 

For every AI study tool thriving on TikTok, there are many more struggling to find their footing. Some of these include:

• https://www.tiktok.com/@unriddle_ai
• https://www.tiktok.com/@stealthwriter.ai
• https://www.tiktok.com/@writeless.ai
• https://www.tiktok.com/@tasksheet_ai
• https://www.tiktok.com/@simplified.ai

In this ultra-competitive space, success on TikTok can mean the difference between making millions or failing hard. 

If you’re building an AI tool, nailing your TikTok strategy is crucial.

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