This app has 100 affiliate accounts and more than 1Bn views on TikTok

I recently stumbled upon a TikTok growth strategy that is absolutely mind-blowing. It involves an AI music startup called Jammable (formerly known as Voicify) that has managed to rack up over 1 billion views across 180+ affiliated TikTok accounts in just a few months.

The numbers are staggering – their two main brand accounts have generated 24 million and 20 million views respectively, with a viral video rate over 10%. And that’s just the tip of the iceberg.

Digging deeper, I uncovered an elaborate, multi-pronged TikTok domination strategy that leverages AI-generated content, a clever use of “marble races” as a visual backdrop, and a sprawling network of affiliate accounts. Let’s break down how Jammable pulled off this wild growth hack.

The Initial AI Music Slideshow Strategy

Jammable’s core business is an AI-powered music cover generation app, where users can create covers of songs in the voice of various characters or celebrities. When they first started out on TikTok, they were using a fairly basic content strategy – posting slideshows that showcased the capabilities of their app.

These initial slideshow videos were performing decently well, but Jammable knew they could do better. That’s when they stumbled upon the magic formula that would take their growth to unprecedented heights.

Discovering the Power of Marble Races

@jammableofficial

Who Did It The Best? 🤔 #aisongcovers #aicoversongs #aicovers #aicover #marblerace #jammable Lil Uzi Vert Vs Polo G Vs Naruto Vs Plankton

♬ original sound – Jammable

The key innovation that supercharged Jammable’s TikTok strategy was the introduction of “marble races” as a visual backdrop. Marble races are a type of mesmerizing b-roll footage where colored marbles roll down obstacles and tracks, creating a soothing, hypnotic effect.

Jammable realized that by overlaying their AI-generated music covers onto these marble race visuals, they could create highly engaging, shareable content that would captivate TikTok users. And the results speak for themselves – one of their early marble race videos has over 6 million views.

Scaling the Marble Race Formula

But Jammable didn’t stop there. They took their marble race formula and scaled it to an unprecedented degree, creating a network of over 180 affiliated TikTok accounts all posting the same type of content.

These accounts, with names like “@ultimatemarblevs”, “@bl0ck1an”, and “@ae.terror”, are posting Jammable’s AI-powered music covers racing down marble tracks. And the performance is nothing short of astounding.

Across this network of accounts, Jammable has managed to generate over 1 billion views in just a few months. Individual accounts are racking up 60 million, 70 million, and even 120 million views, with a consistent 10% viral video rate.

The Genius of the Affiliate Strategy

So how exactly did Jammable pull this off? It seems they didn’t create all of these affiliate accounts themselves. Instead, they likely discovered users who were already creating popular marble race videos and approached them about an affiliate partnership.

These affiliates were likely already seeing success with their marble race content, but Jammable provided them with a way to supercharge that growth even further. By using Jammable’s AI-generated music covers, the affiliates were able to create highly engaging, shareable videos that quickly went viral.

And in return, Jammable got access to a sprawling network of high-performing TikTok accounts that were essentially acting as their marketing channels. Many of these affiliate accounts include referral links in their bios, allowing Jammable to directly monetize the traffic they’re driving.

Lessons for Brands and Creators

The Jammable story is a masterclass in leveraging emerging trends, creative content formats, and strategic partnerships to drive exponential growth on TikTok. There are several key takeaways that any brand or creator can apply:

Identify Engaging Visual Trends

Jammable recognized the mesmerizing power of marble race videos and found a way to seamlessly integrate their product into that content format.

Harness the Power of AI-Generated Content

By using their AI music covers as the focal point of their videos, Jammable was able to create highly shareable, unique content at scale.

Build a Network of Affiliate Creators

Rather than trying to build out a massive in-house content operation, Jammable tapped into the existing audiences of popular marble race creators, incentivizing them to become brand ambassadors.

Iterate and Optimize Relentlessly

Jammable didn’t just stick to one marble race formula – they experimented with countless variations, from different characters to different musical genres, to maximize their reach.

If you’re looking to drive explosive growth for your own brand or product on TikTok, take a page out of Jammable’s playbook. Find the visual trends that are captivating your target audience, leverage AI and automation to create shareable content at scale, and build strategic partnerships with influential creators.