This Card Game Racked Up Half a Billion on TikTok Views with a Simple, Scalable Strategy

ATM Gaming, the genius French minds behind the card game Juduku and a whole deck of other party games. 

These folks aren’t just playing around, they’ve cracked the code to TikTok.

By creating a strategy so simple, so scalable, and so darn effective that it’s racked up 424,841,400 views across 27 TikTok accounts.

The Numbers That’ll Make Your Head Spin

Total views: 424,841,400 (that’s half a billion, folks!)

Number of videos: 4,634

TikTok accounts: 27

Games: 10 different card games

Countries: Expanded to 4 European markets

A Strategy So Good, They Used It 10 Times

So, what’s the magic formula that ATM Gaming cooked up? It’s simpler than you might think:

1. Create a fun, engaging card game (they started with Juduku in 2018)
2. Film short, snappy videos of people playing the game
3. Rinse and repeat for every new game and country

Sounds too easy, right? Well, here’s where it gets interesting…

@littlesecretfr

Le mot est «Loup» 🐺🔎 #mission #littlesecret #jeux #friend #humour #pourtoi #soiree

♬ son original – Little Secret France

Their TikTok Template: Same Game, Different Language

Every single video follows the same winning format:

1. Start with a close-up of one of the game cards
2. Cut to footage of friends hanging out at a bar or table
3. Show the group sharing their answers and reactions

It’s simple, it’s fun, and it hooks viewers fast.

The Multilingual Masterstroke

Here’s where ATM Gaming’s strategy becomes brilliant. They didn’t just stick to one language or country. They quickly scaled horizontally:

• Created accounts for each game in French, Spanish, Italian, and German
• Used the same group of creators to film content for multiple games and languages
• Most videos are actually filmed in Paris (their home base), even for other countries!

The Creator Crew: One Team, Many Games

A small army of multilingual creators who can knock out 15+ videos in less than 30 minutes. Here’s how they do it:

• Hire groups based on language skills, not location
• Film in bulk (same bar, setting, clothes)
• Mix up different “sessions” in the feed to keep it fresh
• Use the same creators across multiple games and languages

Why It Works: The Psychology Behind the Viral Videos

It’s all about that sweet, sweet curiosity:

• Questions on the cards are often spicy or funny
• Viewers stay to hear the answers (FOMO is real, folks!)
• It triggers the “What would I say?” instinct
• Easy for viewers to imagine themselves playing with friends

Scaling Across Platforms: Not Just a One-TikTok Pony

ATM Gaming didn’t stop at TikTok. They took their winning formula and spread it across other platforms:

• Replicated the strategy on Instagram Reels
• Generated millions of views on multiple platforms
• Created a consistent presence across platforms

The Numbers Game: Breaking Down the Success

Let’s take a closer look at some of their top-performing accounts:

1. Little Secret (Spanish): 120.8M views, 178 videos
2. Sans Pitié (French): 56.9M views, 413 videos
3. OMAIGOD (Spanish): 49.8M views, 255 videos
4. Unverschämt – Partyspiel (German): 41.7M views, 476 videos
5. Little Secret (French): 41.7M views, 344 videos

With 27 accounts across multiple games and languages, ATM Gaming has created a veritable content empire.

The Unexpected Twist: When Spain Became the Cash Cow

Here’s a plot twist for you: For two of their games, Spain became their largest TikTok audience by far. 

We’re talking millions of dollars in additional revenue, all because they decided to create content in Spanish.

Lessons for the Rest of Us Mere Mortals

So, what can we learn from ATM Gaming’s TikTok takeover? Here are some key takeaways:

1. Keep it simple: A straightforward, repeatable content format is golden
2. Think multilingual: Don’t limit yourself to one language or market
3. Reuse and recycle: The same creators and settings can work for multiple games
4. Be consistent: Regular posting across multiple accounts keeps the momentum going
5. Adapt and conquer: What works on TikTok can often work on other platforms too

The Bottom Line: A Strategy Worth Copying

ATM Gaming has shown us that sometimes, the simplest strategies are the most effective. By creating a formula that’s easy to replicate, scalable across languages and games, and consistently engaging.

So, whether you’re selling card games, cosmetics, or crochet patterns, take a page out of ATM Gaming’s playbook. Keep it simple, make it fun, and don’t be afraid to think big & think global!

Remember, in the world of social media marketing, sometimes the best strategy is the one you can do over and over again. 

And with half a billion views under their belt, ATM Gaming has proven that their strategy is definitely worth dealing in!