Top 10 Tools for Influencer Tracking in 2024

In the world of influencer marketing, tracking campaign performance is crucial for making data-driven decisions. A reliable influencer tracking tool can help your business monitor metrics like engagement rates, follower growth, and conversion data, ensuring that every influencer partnership yields a high return on investment (ROI).

Here’s our curated list of the 10 best influencer tracking tools for 2024 to streamline your influencer strategy.

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1. Shortimize

Best for: Small, medium or large businesses using social media marketing

Pricing: Starts at $49/month. 7-day free trial available here.

Key Features: Shortimize is the best influencer tracking tool for any business who is operating a multiple account strategy across different social media platforms. It focused on short-form video content, monitoring all key metrics for TikTok videos, Instagram Reels and Youtube Shorts. You can track unlimited videos and accounts with just an URL, monitor content performance for all your competitors, use the API to build integrations and push custom notifications, and invite all your team members to collaborate on your dashboard.

2. Influencer Hero

• Best for: D2C e-commerce brands and marketing agencies

• Pricing: Starts at $249/month

• Key Features: Influencer Hero offers extensive campaign tracking and audience analytics tools that allow you to monitor influencer content performance, follower demographics, and ROI. With affiliate links, discount codes, and real-time reporting, you can track sales and engagement down to specific posts. Its powerful fake follower scanner and engagement rate calculator help ensure authenticity within your influencer base.

Influencer Hero’s robust suite of features makes it ideal for brands looking to keep detailed metrics on influencer performance across social media.

3. GRIN

• Best for: Large e-commerce brands

• Pricing: Starts at $2.2K per year

• Key Features: GRIN is a full-scale platform that seamlessly integrates with e-commerce systems, making it easier for brands to manage influencer relationships. Its campaign reporting includes real-time ROI analysis and cross-channel tracking. You’ll also find audience insights, sentiment analysis, and detailed influencer performance metrics.

For large e-commerce brands, GRIN’s robust analytics and CRM features streamline the process of managing multiple influencers and tracking campaign outcomes.

4. Upfluence

• Best for: Medium to large businesses

• Pricing: $1.6K per month (annual contract)

• Key Features: Upfluence provides comprehensive social listening tools, real-time data, and Earned Media Value (EMV) tracking, making it easy to assess the impact of influencer content. You can measure affiliate program sales and track follower engagement over time, making this platform ideal for brands looking to analyze multiple campaigns at once.

Upfluence’s sophisticated tracking tools offer real-time data, allowing brands to adjust their campaigns based on actionable insights.

5. Aspire

• Best for: E-commerce, consumer brands, and agencies

• Pricing: Starts at $2,000 per month

• Key Features: Aspire provides brands with influencer discovery, sales tracking, and an analytics dashboard that tracks metrics ranging from engagement to audience growth. The tool allows brands to generate unique Shopify promo codes and track the effectiveness of each influencer, providing valuable insights into which campaigns are driving the most sales.

Aspire’s comprehensive analytics make it a powerful choice for businesses looking to optimize influencer partnerships at scale.

6. Tagger

• Best for: Large consumer brands and marketing agencies

• Pricing: Custom pricing upon request

• Key Features: Tagger offers a full set of influencer discovery, campaign reporting, and audience analysis tools. Its demographic and interest analytics enable brands to tailor content to their audience segments. UTM and pixel tracking provide insight into conversion data across platforms, ensuring accurate ROI measurements.

Tagger’s advanced tracking and reporting features make it an excellent choice for large-scale brands with complex influencer campaigns.

7. Traackr

• Best for: Large enterprises and agencies

• Pricing: Custom pricing

• Key Features: Traackr’s suite includes real-time tracking of influencer posts, conversions, and a proprietary Brand Vitality Score to evaluate influencer impact. Its advanced analytics cover every aspect of the campaign, from audience reach to conversion metrics, making it an ideal option for enterprise-level brands.

Traackr is highly rated for its detailed performance tracking, ideal for brands that need advanced metrics across multiple markets.

8. Meltwater (Klear)

• Best for: PR agencies and large enterprises

• Pricing: Custom pricing available

• Key Features: Meltwater offers real-time campaign tracking, customizable reporting, and sentiment analysis tools. With social listening capabilities, Meltwater helps brands track influencer performance and audience responses. It also provides demographic data, helping brands ensure that influencer audiences align with their target markets.

Meltwater is particularly useful for tracking brand mentions and audience sentiment, making it ideal for businesses focused on brand perception.

9. CreatorIQ

• Best for: Enterprise-level companies

• Pricing: Starts at $2,350 per month

• Key Features: CreatorIQ’s detailed dashboard enables brands to track campaign performance, costs, and Social Media Value (SMV) across multiple influencers and campaigns. Audience insights, ROI calculators, and interactive dashboards allow for in-depth campaign performance reviews.

CreatorIQ’s powerful analytics are designed to handle large-scale campaigns, making it suitable for enterprise businesses that need granular insights.

10. NeoReach

• Best for: Large marketing agencies and enterprises

• Pricing: Custom pricing available

• Key Features: NeoReach leverages data-driven insights to help marketers assess influencer performance, monitor real-time engagement, and evaluate campaign ROI. It features fraud detection to ensure influencer audiences are genuine, making it highly reliable for brands with substantial influencer budgets.

NeoReach’s emphasis on data integrity and audience analysis makes it a strong choice for agencies focused on high-quality influencer partnerships.

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Choosing the right influencer tracking tool can significantly enhance your marketing strategy by allowing you to focus on what works best for your brand. Each of these tools offers unique features tailored to different business needs—from detailed analytics for e-commerce brands to audience insights for PR agencies. Start by assessing your campaign requirements and choose a tool that aligns with your objectives for the most efficient results in 2024.