Top 11 Social Media Scheduling Tools For Brands And Businesses

To run a social media account for your brand, consistency is key. But keeping up with posting schedules, managing multiple platforms, and tracking performance can be overwhelming. This is where social media scheduling tools come in.

These tools allow marketers, content creators, and business owners to plan, schedule, and automate posts across multiple platforms like Instagram, Facebook, Twitter, LinkedIn, and Pinterest. Some tools also provide additional features like social media monitoring and listening for a more robust approach. By using the right scheduling tool, you can maintain a consistent presence online, save time, and focus on strategy rather than repetitive tasks.

But with so many options on the market, which tools are truly the best? In this guide, we review the 11 best social media scheduling tools based on features, pricing, and overall value.

11 Best Social Media Scheduling Tools to Keep You Consistent

1. Buffer

Best For: Simplicity and ease of use

Buffer is one of the most popular social media scheduling tools, known for its clean, user-friendly interface. It allows users to schedule posts for platforms like Instagram, Facebook, Twitter, Pinterest, and LinkedIn. You can queue up content, track engagement, and even access analytics.

Key Features:

• Easy post scheduling and customization for multiple platforms.
• Browser extension for quick content curation.
• Detailed engagement metrics to track performance.

Pricing: Starts with a free plan (3 channels, 10 posts per channel). Paid plans start at $6/month per channel.

2. Hootsuite

Best For: Comprehensive social media management

Hootsuite is one of the oldest and most powerful social media management tools. It offers social media monitoring,scheduling, content curation, and in-depth analytics. It supports most major platforms, including Instagram, Facebook, Twitter, LinkedIn, Pinterest, and TikTok.

Key Features:

• Schedule posts for multiple platforms from a single dashboard.
• Advanced social listening and analytics tools.
• Collaboration features for teams.

Pricing: Plans start at $99/month for professional use.

3. Sprout Social

Best For: Large businesses and agencies

Sprout Social is a robust tool with advanced scheduling, publishing, social media monitoring and analytics capabilities. It’s designed for brands and agencies that need powerful collaboration tools and detailed reporting.

Key Features:

• Intuitive content calendar for planning and scheduling.
• Advanced analytics and reporting for audience insights.
• Collaboration tools for larger teams and agencies.

Pricing: Starts at $249/month for the standard plan.

4. Later

Best For: Visual scheduling for Instagram and Pinterest

Later is a visually-focused social media scheduling tool designed for Instagram and Pinterest. It offers a drag-and-drop content calendar and preview, which makes it ideal for visual planning. It also supports TikTok, Facebook, Twitter, and LinkedIn.

Key Features:

• Drag-and-drop calendar for Instagram visual planning.
• Instagram analytics and hashtag research.
• Previews for Instagram feed layouts.

Pricing: Free plan available (1 social set, 30 posts per month). Paid plans start at $17/month.

5. SocialBee

Best For: Content recycling and category-based scheduling

SocialBee allows you to create categorized content libraries (like blog posts, promotions, or curated content) and schedule them to repeat automatically. This makes it easy to keep evergreen content in rotation.

Key Features:

• Content categorization for better organization.
• Schedule once or set recurring content to reappear.
• Post customization for different platforms.

Pricing: Plans start at $24/month.

6. CoSchedule

Best For: Marketing teams and content marketing workflows

CoSchedule is a marketing calendar and social media scheduling tool rolled into one. It’s ideal for marketing teams looking for a centralized place to plan blog posts, social posts, and marketing campaigns.

Key Features:

• Unified marketing calendar for content, blog, and social media.
• Drag-and-drop scheduling for campaigns and posts.
• Team collaboration and workflow management.

Pricing: Plans start at $19/month.

7. Sendible

Best For: Agencies managing multiple clients

Sendible is perfect for marketing agencies that manage multiple social media accounts for clients. It provides tools for scheduling, collaboration, and reporting across all major social platforms.

Key Features:

• Customizable dashboards for clients.
• White-labeling option for agencies.
• Advanced scheduling and analytics tools.

Pricing: Plans start at $29/month for one user and 6 social profiles.

8. Agorapulse

Best For: Social media scheduling and inbox management

Agorapulse is a comprehensive social media management platform that includes scheduling, inbox management, and analytics. Its unified inbox allows users to respond to all messages and comments from multiple platforms in one place.

Key Features:

• Unified inbox for social interactions.
• Content scheduling and publishing for multiple platforms.
• In-depth analytics and reporting for social performance.

Pricing: Plans start at $79/month for one user.

9. Planoly

Best For: Instagram-first scheduling and visual planning

Planoly is one of the best tools for Instagram content creators, with a visual content calendar and drag-and-drop layout. You can plan and preview your Instagram grid before posting.

Key Features:

• Drag-and-drop visual calendar for Instagram posts.
• Instagram Stories scheduling and planning.
• Link-in-bio landing page builder.

Pricing: Free plan available (30 uploads per month). Paid plans start at $20/month.

10. MeetEdgar

Best For: Evergreen content scheduling and automation

MeetEdgar focuses on recycling evergreen content. It categorizes posts so you can repurpose them automatically, making it perfect for small businesses and solopreneurs who want to “set it and forget it.”

Key Features:

• Automated recycling of evergreen content.
• Content categorization for better organization.
• Smart composer for generating post variations.

Pricing: Plans start at $24.99/month.

11. Zoho Social

Best For: Businesses using Zoho’s suite of tools

Zoho Social integrates seamlessly with the Zoho CRM and other Zoho tools. It offers social media scheduling, analytics, and team collaboration tools, making it a great option for small businesses and startups.

Key Features:

• Supports Facebook, Twitter, LinkedIn, Google My Business, and Instagram.
• Unified dashboard for tracking and responding to messages.
• Content scheduling, performance reports, and CRM integration.

Pricing: Plans start at $10/month for a single brand.

How to Choose the Best Social Media Scheduling Tool

With so many great scheduling tools available, how do you choose the right one for your business? Here are some important factors to consider:

1. Platforms Supported: Make sure the tool supports all the social platforms you use (Instagram, TikTok, Facebook, LinkedIn, etc.).
2. Scheduling Features: Look for tools with drag-and-drop calendars, customizable post times, and automatic reposting of evergreen content.
3. Team Collaboration: If you have a team, choose a tool that allows multiple users to collaborate and review posts.
4. Budget: Tools like Buffer and Later offer free plans, while others like Sprout Social are more expensive but offer advanced features.
5. Analytics and Reporting: If analytics are important, prioritize tools like Hootsuite, Sprout Social, or Agorapulse, which offer advanced reporting options.

Final Thoughts

Managing your social media presence doesn’t have to be overwhelming. With the right social media scheduling tool, you can save time, maintain consistency, and improve engagement across platforms.

From simple tools like Buffer and Later to powerful platforms like Sprout Social and Hootsuite, there’s a tool for every business size, budget, and social strategy. Choose a scheduling tool that fits your business needs and start automating your social media strategy for a more streamlines approach.