Top 20 Micro-Influencers in Malaysia to Watch in 2024

The rise of micro-influencers has reshaped Malaysia’s social media landscape. Unlike mega-influencers, micro-influencers typically have smaller but highly engaged audiences, making them ideal partners for brands looking for authentic and niche connections. Here, we present 20 of the most impactful micro-influencers in Malaysia, spanning industries like beauty, technology, gaming, travel, and more.

1. Yiyin Lee (@yiyin.lee)

Niche: Beauty,, Lifestyle, Travel
Followers: 48,000
Average Views: 283.6K
Most Viewed Content: 174.3K views
Popular Hashtags: #makeup, #glowup, #skincare

Yiyin Lee is a powerhouse in Malaysia’s beauty and lifestyle scene. With a sharp focus on beauty and health, she delivers authentic content that resonates with her 48K followers. Her content attracts massive engagement, with her most-viewed video hitting 174.3K views.

2. Xmabelyss (@xmabelyss)

Niche: Beauty, Health
Followers: 39,000
Average Views: 210.8K
Most Viewed Content: 3.7M views
Popular Hashtags: #makeup, #skincare, #haircare

Xmabelyss is a multi-niche content creator specializing in beauty, health, and travel. Her viral content has racked up a whopping 3.7M views, positioning her as a top micro-influencer for brands looking for high visibility in the beauty and wellness niche.

3. Steph’s Reading Corner (@stephsreadingcorner)

Niche: Books, Entertainment, Education
Followers: 39,600
Average Views: 2,378
Most Viewed Content: 2.6M views
Popular Hashtags: #booktok, #bookish, #bookrecommendations

For book enthusiasts, Steph’s Reading Corner is a haven. For romance and fantasy enthusiasts Specializing in book-related content, she bridges the gap between literature and lifestyle. Her influence extends beyond reading lists, creating a community of engaged followers.

4. Nurath (@nurath_)

Niche: Travel, Lifestyle
Followers: 31,900
Average Views: 14,515
Most Viewed Content: 52K views
Popular Hashtags: #lifeinkorea, #freepalestine, #livinginkorea

Nurath’s content takes her followers on a journey, offering glimpses of her life in Korea. With a unique blend of travel, food, and lifestyle content, she connects with a wide range of audiences interested in life abroad.

5. Nicole Social (@nicolcesocial)

Niche: Business, Marketing, Technology, Photography
Followers: 23,600
Average Views: 5,505
Most Viewed Content: 307.9K views
Popular Hashtags: #ugc, #career, #contentcreator

A specialist in business and marketing content, Nicolcesocial’s influence spans entrepreneurship, UGC (user-generated content), and digital growth. With a focus on career development, she inspires creators and professionals alike.

6. Azridaniall (@azridaniall)

Niche: Technology, Entertainment, Gaming, Lifestyle
Followers: 23,100
Average Views: 1,316
Most Viewed Content: 71.9K views
Popular Hashtags: #fyp, #unboxing, #vlog

Tech meets lifestyle with Azridaniall. His gaming, unboxing, and lifestyle vlogs keep his followers engaged and up-to-date on the latest trends in gadgets and games.

7. Beltido (@beltido)

Niche: Gaming, Sports, Technology
Followers: 28,700
Average Views: 11,701
Most Viewed Content: 1.3M views
Popular Hashtags: #gaming, #valorant, #sports

With a strong presence in gaming and sports, Beltido has captured the attention of esports enthusiasts. His gaming content, especially Valorant-related posts, draws massive attention from his 29.3K followers.

8. Fi2lyn (@fi2lyn)

Niche: Beauty, Wellness, Gaming, Relationships
Followers: 48,400
Average Views: 579
Most Viewed Content: 167.3K views
Popular Hashtags: #selfcare, #glowingskin, #brightening

Fi2lyn promotes self-care, beauty, and wellness, offering tips on skincare and personal well-being. Her audience appreciates her authenticity, as seen in her 167.3K most-viewed video.

9. Thetashbunny (@thetashbunny)

Niche: Gaming, Entertainment, Technology, Wellness
Followers: 30,900
Average Views: 22,988
Most Viewed Content: 110.2K views
Popular Hashtags: #selflove, #tiktokmalaysia, #valorant

Thetashbunny’s stronghold is in gaming and entertainment. Her content showcases a balance between self-love and entertainment, engaging her 30.9K followers with a blend of fun and introspection.

10. Emarque.co (@emarque.co)

Followers: 41,300
Average Views: 602
Most Viewed Content: 5.4M views

Emarque.co delivers viral content that revolves around PCs, gaming, and building sophisticated gaming PCs.. With a 5.4M most-viewed video, this account proves its ability to create content that resonates far and wide.

11. Mood of Lily (@mood.of.lily)

Followers: 30,000
Average Views: 3,382
Most Viewed Content: 2.5M views

Mood of Lily’s content is known for its captivating tidbits she shares about her life, attracting large audiences with content that is both emotional and relatable.

12. Tteokidokki (@tteokidokki)

Followers:33,500

Avg Views: 40,780

Most Viewed: 878.4K

A fast-growing influencer featuring mini vlogs that blends the little things in life with anime and entertainment.

13. SELVA CREATIONS (@selvacre)

Followers: 40,000

Avg Views: 26,600

Most Viewed Content: 531K views

A TikTok account focused on sharing religious content. Their short clips have gained significant traction.

These 20 micro-influencers are shaping the future of content creation in Malaysia. Their ability to connect with niche audiences provides brands with an opportunity to create authentic, high-impact partnerships.

14. Sleepylllama  (@sleepylllama)

Followers: 40,000

Avg Views: 82,600

Most Viewed Content: 531K views

She has over 487K likes, with popular videos featuring her cats, modeling appearances, and brand collaborations. Her online resence is characterized by a blend of personal lifestyle content, fashion modeling, and beauty product promotions, all while maintaining a close connection with her audience through her authentic and relatable posts.

15. Awinn winn (@syasyaarwin)

Followers: 56,000

Avg Views: 236,600

Most Viewed Content: 433K views

Syasya Arwin is a rising Malaysian micro influencer on TikTok known for her skincare-focused content. she shares skincare routines, product reviews, and personal skin transformation journeys. Her authenticity and relatable advice have earned her strong engagement, with one video documenting her 11-month skincare journey amassing hundreds of likes and comments. 

16. Aunyy (@aunyselek)

Followers: 23,000

Avg Views: 36,600

Most Viewed Content: 249K views

Aunyy is a Malaysian micro-influencer who has garnered attention through engaging and relatable content. Her videos often explore themes of loyalty, personal relationships, and cultural trends, resonating with a diverse audience. Her content often features popular Malaysian songs, adding a cultural touch that appeals to local audiences. 

17. Niyjam.x (@niyjam55)

Followers: 12,500

Avg Views: 56,900

Most Viewed Content: 197K views

Niyjam.x’s content spans various themes, including self-confidence, automotive interests, and personal reflections. He shares content related to motorcycle customization, offering unique styling tips for 125ZR motorcycles, which resonates with motorcycle enthusiasts.

His content often features hashtags such as #fighterhighway, #tumpanglalufyp, and #fighter2stroke, indicating a focus on automotive and motorcycle themes.

18. Kalyan (kalyanlamichhane1)

Followers: 14,000

Avg Views:14,700

Most Viewed Content: 28K views

Kalyan’s content reflects a blend of cultural influences, appealing to both Malaysian and Nepali audiences. The TikTok often features themes of love and emotion, as indicated by the frequent use of heart emojis and hashtags like #missyou.

19. Girlistan (@girlistan)

Niche: Entertainment, Food, Lifestyle, Culture, Relationships

Followers: 35,100

Girlistan blends lifestyle and relationship content with food and entertainment. Known for interactive and engaging posts, they frequently use hashtags like #stitch and #fyp to increase reach.

20. Syd Foodie (@sydfoodie)

Niche: Food, Travel, Location, Culture, Beauty

Followers: 6,356

Average Views: 812 (Most viewed video: 369.6K)

Syd Foodie focuses on delicious food tours, cultural experiences, and travel guides. Despite a smaller following, their viral food-related content (up to 369.6K views) shows the power of niche influence in the food and travel space.

How to Find Top Micro-Influencers on TikTok from Malaysia

To discover Malaysian micro-influencers on TikTok, use these effective strategies:

1. Search Using Hashtags – Look for popular local hashtags like #fypmalaysia, #malaysiantiktok, or niche-specific tags like #malaysianfoodie.
2. TikTok Creator Marketplace – Access TikTok’s official tool to find influencers by location, niche, and engagement rates.
3. Social Media Monitoring Tools – Use platforms like Upfluence, Heepsy, or Brandwatch to search for influencers by country, category, and performance.
4. Explore TikTok’s “For You” Page – The algorithm naturally shows local creators based on your location and interests.
5. Reach out to Influencer Database – Partner with an influencer database like FindMeCreator to find top influencers in Malaysia.

These methods will help brands find authentic creators with strong local influence and higher engagement in niche markets.

Conclusion

Malaysia’s top micro-influencers excel in niches like beauty, lifestyle, food, and travel, creating authentic content that resonates with their audience. Their ability to drive engagement and connect with local communities makes them valuable partners for brands seeking targeted marketing opportunities.