Top TikTok Analyzers in 2025: Best Free & Paid Tools for Growth 

It doesn’t matter if you’re a content creator, a brand, or simply someone interested in tracking your TikTok performance, the truth is you are probably looking for the right tool to do so.

There are so many free and paid tools available right noWhy Use a TikTok Analyzer?

Engagement on TikTok is higher as compared to other platforms. According to data from Statista, the average engagement rate for international influencers on TikTok is 15.86%, while influencers in the U.S. experience an even higher engagement rate of 17.99%.

These tools offer a wealth of insights that can help users improve their TikTok strategy. The benefits of using a TikTok analyzer include:

Content Performance Analysis

Understand how your videos are performing, including the number of views, likes, shares, and comments. This helps you gauge what type of content resonates with your audience.

Audience Insights

Gain valuable insights into your followers’ demographics, behavior, and interests. This enables you to tailor content to your target audience.

Hashtag Performance

Track the effectiveness of hashtags used in your posts to understand which ones generate the most engagement. 

TikTok’s branded hashtag challenges deliver impressive results, increasing engagement by 40% or more as users join in and share their videos. 

Competitor Analysis

Analyze competitor accounts to see what type of content they are posting, what works for them, and how you can improve your own TikTok strategy.w that can help you analyze your content, engagement, and audience insights, so we gathered the best of them and summarized their pros, cons and main features in this article.

Let’s explore some of the best TikTok analyzers in 2025, covering both free and paid options to make sure we help you find the one that fits your needs perfectly.

Growth Tracking

Track your account’s growth, including follower increase, engagement rates, and video views. This helps you see whether your strategy is working and where improvements are needed. To maintain and improve your performance, conducting an end-of-month analytics review is an essential step.

The Best Free TikTok Analyzers in 2025

For those on a budget or just starting out on TikTok, free TikTok analyzers can provide essential insights to improve your performance. While free tools may not offer all the advanced features of paid options, they still provide enough data to help guide your TikTok content strategy.

1. TikTok’s Built-in Analytics

TikTok offers a free analytics feature within the app for users with Pro accounts. If you’re serious about your TikTok strategy, it’s a good idea to switch to a Pro account, which is entirely free. The built-in analytics give you access to key metrics like:

• Video Performance: Track metrics such as views, likes, comments, and shares for each video.
• Follower Demographics: Understand your audience’s age, gender, and location.
• Traffic Sources: See where your views are coming from (e.g., For You page, profile views, etc.).

Key Features

• Free and easily accessible within the app.
• Provides essential insights to help optimize content.

• Limited features compared to third-party analyzers.
• No competitor analysis or deep dive into hashtag performance.

2. Countik

Countik is a free tool designed to give creators an overview of their TikTok account’s performance. It provides detailed breakdowns of video metrics, growth, and follower analytics. Countik provides users with a simple interface to check the pulse of their content.

Key Features:

• Anonymous Tracking: Tracks influencer performance on TikTok without requiring an account.
• Free Access: Provides free insights into TikTok account performance.
• Performance Evaluation: Allows creators to assess and improve their performance using detailed data.

CSV Export: Lets users download analytics as a CSV file for easy offline storage, sharing, and analysis.

3. Exolyt

Exolyt is another free TikTok analytics tool that provides insights into your account and your competitors. The platform tracks your video views, engagement rate, and follower growth. Exolyt also allows users to analyze competitors, which can be particularly useful for brands and influencers who want to stay ahead of trends.

Key Features:

• Provides insights into competitors’ performance.
• Tracks multiple TikTok accounts for comparison.
• Free basic plan with good functionality.

The Best Paid TikTok Analyzers in 2025

While free TikTok analyzers are helpful, paid tools provide more in-depth data, enhanced features, and better support, making them ideal for brands and influencers who need a comprehensive analysis. Let’s look at some of the best paid TikTok analyzer tools in 2025.

1.Shortimize

Shortimize  provides comprehensive performance metrics for TikTok, offering insights into engagement rates, follower demographics, and hashtag performance. Users can also track and compare competitor performance to refine their strategies.

Key Features:

• In-depth competitor analysis for strategic insights.
• Advanced hashtag tracking to optimize reach.
• Robust social media monitoring to stay ahead of trends.

Explore how social media monitoring can be a game-changer in helping you discover trending TikTok content ideas for your account.

2. Social Blade

Social Blade is a popular tool that tracks social media performance across various platforms, including TikTok. While Social Blade offers free access to basic metrics like followers, views, and engagement, the premium plans provide much more in-depth insights, including historical data, growth tracking, and even projections for future performance.

Key Features:

• Comprehensive TikTok account and influencer tracking.
• Long-term performance analysis with projections.
• Multi-platform support (YouTube, Instagram, Twitter, etc.).

3. Hootsuite Analytics

Hootsuite is a social media management platform that supports TikTok analytics as part of its comprehensive suite of tools. While Hootsuite is generally more expensive than other TikTok-specific analyzers, it’s a fantastic option for businesses and agencies that manage multiple social media accounts. Hootsuite’s analytics feature allows you to track TikTok performance alongside other platforms like Instagram, Facebook, and Twitter.

Key Features:

• Comprehensive dashboard for managing multiple social platforms.
• In-depth engagement, hashtag, and audience analysis.
• Customizable reporting for businesses and agencies.

4. TikBuddy

TikBuddy is a powerful paid TikTok analytics tool designed for influencers and brands that want to track performance at a granular level. TikBuddy offers detailed reports on follower growth, video performance, and engagement rates. It also provides in-depth competitor tracking and hashtag performance insights, making it ideal for strategy refinement.

Key Features

• Detailed video and audience insights.
• Competitor analysis and hashtag tracking.
• Easy-to-use interface.

5. Iconosquare

Iconosquare is primarily known for Instagram analytics, but it also supports TikTok analytics in 2025. This platform offers in-depth insights into your TikTok content’s performance, including metrics like follower growth, video engagement, and more. Iconosquare’s reporting tools are especially beneficial for brands and agencies who want to create customized reports for clients.

Key Features:

• Detailed insights with customizable reports.
• Multi-platform support.
• Ideal for agencies and brands looking for a comprehensive social media management tool.

Key Takeaways

Whether you’re a budding influencer or a major brand, tracking your TikTok performance is essential to staying ahead of the curve. Choosing the right tool comes down to your specific needs: improving content performance, understanding your audience, or outpacing competitors. With the right TikTok analyzer in hand, you can unlock the full potential of your TikTok strategy and make informed decisions that drive results.